by Markus Aujalay

The project

TEGELBACKEN • Restaurant • Wine • Bar is signed by Markus Aujalay (well known swedish chef). We created the visual identity for Tegelbacken with the aim to make it classy, exclusive, but still follow the main decor that is color and playful but elegant. The logotype was simplified and hand made and vectorized from a photo of the ornamental statue sign on the actual building. We wanted to keep the 1900’s feeling of the look so by working with a gold mockup business card we could keep the exclusivity on the logotype even on digital media. By working with real gold foil on menues, business card, window decor as well as the printed brass sign outside nothing reduces the feeling.

We teamed up creating the web design with aim to maintain the concept of the interior even on the web.

Photography by Danny Sivermalm was the final touch on the visual identity completing the red thread on both website and marketing materials.


Client: Tegelbacken
Category: Identity
Year: 2017
Website: www.tegelbacken.com
Art Director: Danny Sivermalm
Photographer: Danny Sivermalm
Specials: White Guide 2017


E-mail: info@grafstad.se
Phone: +46 (0) 739 37 36 07

Call or text us at 0739 37 36 07
Monday–Friday 09:00–16:00
Closed for lunch: 12:00-13:00


Grafstad Designbyrå
Eliegatan 4 
172 73 Sundbyberg

Studio & store

Ringdansvägen 3D
126 33 Hägersten

Opening hours: Please call or check  our Instagram for opening hours. We might be out of the office for projects.

Sorry for any inconvenience.



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